How Successful Engineering Businesses Achieve Fast Sustainable Growth
It sounds obvious, but engineering hinges on precision. The products and services you deliver as an engineering business aren’t just complex–they’re critical. Your customers won’t be impressed by fancy marketing campaigns or broad claims–they’re looking for proof that you can deliver! That you understand their challenges. And that your expertise is backed by results.
This is where most marketing efforts stumble in engineering. Strategies designed for lots of other industries just don’t land effectively. Maybe you’ll be interested to hear that at Forge, we see this as a huge opportunity—a chance to align marketing with the principles that underpin engineering itself - trust, expertise, and precision.
To explain, let’s talk about Keronite...
A leader in advanced surface treatments, Keronite developed a plasma electrolytic oxidation technology with applications in aerospace, automotive, and medical devices. The science was extraordinary, the potential enormous. Yet their marketing wasn’t working at all. While their sales team were good at converting warm opportunities, they were spending too much time chasing cold contacts and the incoming leads were few and far between.
We worked closely with Keronite to rethink their marketing from the ground up. First, we delved into the core of their business strategy. Who were their ideal customers? What pains and problems did Keronite’s solutions solve? What proof would earn trust? From there, we created a sales-led marketing strategy designed to attract technical decision-makers and support the sales team in closing deals.
The key? Precision content.
Generic messaging simply doesn’t work in engineering. Buyers in this space want to know you understand their world. For Keronite, that meant technical whitepapers, case studies, and thought leadership that showcased their expertise. Every piece of content was designed to speak directly to engineers and procurement managers, answering the questions that mattered most
The results were night and day
Within a relatively short space of time, Keronite had seen a big increase in sales-qualified leads. Their sales efforts moved from chasing dead end leads to closing deals, and marketing became the primary driver of new business. Beyond the immediate results, we were proud to build Keronite a scalable and reliable marketing process that ensured their pipeline stayed full and their growth goals were achievable. If you’re interested in just how successful it was, read up about how Keronite was acquired by a leading global manufacturing firm Curtiss-Wright.
Keronite’s story isn’t unusual—it’s a Forge blueprint.
Engineering businesses operate in high-value industries where credibility is everything. Marketing should mirror your precision. At Forge, we help engineering businesses turn marketing into their single biggest driver of new business. By aligning sales and marketing strategies, we create campaigns that bring in the right leads that can be turned into long-term customers.
