Resources.

Focusing solely on immediate sales from in-market prospects risks disengaging future buyers and losing out to competitors that invest in brand-building and increasing their share of voice.

Just when many businesses are cutting back on marketing efforts, investing in long-term brand-building alongside ongoing marketing activities is a rare and attractive opportunity for smart businesses to gain a competitive advantage when the recovery begins.

Emotive marketing is most often associated with B2C brands. However, if you thought emotional messaging was irrelevant in the B2B sphere, you’d be wrong.