Reaching Targets with Darts @ Southern Manufacturing & Electronics, Farnborough.

10,000 darts. 300 competitors. 2 days. 3 winners. Sometimes you've got to think outside the box to get in front of the people you'd love to work with.

We’re all about digital marketing, so attending an event felt a bit unusual! But we thought, “Who’s not doing digital marketing well enough?” Probably the companies that rely on exhibitions! So we sponsored Southern Manufacturing & Electronics at Farnborough Exhibition Centre, run by the excellent team at Easyfairs.

We were there to support the sales teams and CEOs who were trying to meet new customers.

A big part of making sure exhibiting at an event is a success is the follow-up—where the real win is turning those new connections into sales opportunities. It’s crucial to keep the momentum going long after the exhibition doors close.

Whether it’s retargeting event attendees or putting your brand, products, and services in front of the right people every day (not just those precious few exhibition days), we’re here to help SM&E exhibitors convert event-floor interest into a strong sales pipeline.

The winners of the darts competition:

1st Place

Peter "The Dart Whisperer" Stoner (Aerco). 418 points from 9 darts!! Prize: iPad

2nd Place

Connor Darks (Alucast). 304 points. Prize: Bottle of Champagne.

3rd Place

Greg Gisborne (Havant Sheet Metal). 291 points. Prize: Luke "The Nuke" Littler Dart Board and Dart Set.